Attempting to lose weight? Ways to prevent setting yourself up for failing

If you’re on a diet, merely missing treat could feel like a big accomplishment, leading you to think you’re well on your method to reducing weight. According to a new study in the Journal of Consumer Research, consumers often overestimate development and also underestimate setbacks when pursuing goals such as dieting or saving money.

Weight Loss Failure“Our studies provide strong evidence of a progress bias when consumers pursue goals. Consumers tend to think that ‘good’ behaviors impact goal pursuit more than equivalent ‘bad’ behaviors. This can make consumers think that they are doing fine when they really aren’t,” compose writers Margaret C. Campbell (University of Colorado) as well as Caleb Warren (Texas A&M University).

Throughout 7 studies, the authors found evidence for the progression prejudice (the idea that the favorable has even more impact than the negative) when customers sought goals such as saving cash, losing weight, or gaining a game.

Consumers often believe they will certainly succeed in attaining their objectives as well as offer more weight to habits consistent with their beliefs.

For instance, if you are on a diet, you are likely to believe that not eating a donut makes a larger distinction than eating a donut. Or you could think that conserving $100 will acquire you closer to your goal of saving $100,000 for retired life compared to investing $100 will certainly take you far from reaching your objective of conserving $100,000.

“Individuals really feel that they could stop working towards a goal before they really should. This follows findings that exercise programs often do not result in fat burning because individuals often think they can eat much more if they exercise much more. We assume the progress bias assists detail why consumers typically have a tough time achieving hard long-lasting objectives such as handling their weight or except for retired life,” the writers end.


Heather Johnson

 – Author of this post.

Heather is the lead writer of BioConfidence from Cambridge, Massachusets